Downtown Detroit Wall
Expert Billboard Solutions & Out-of-Home Campaigns by Lanning Outdoor
We make out-of-home advertising easy, working to stretch your budget while delivering maximum brand visibility.
From concept to campaign completion, Lanning Outdoor handles every detail seamlessly.
Our services include many areas. We handle media strategy, choose the right formats, and find the best positions. We also negotiate top rates, manage media buying, and handle contracts. Additionally, we provide creative support, oversee production, and conduct detailed post-campaign evaluations.
With our deep local market insight and national reach, we provide the best recommendations for your brand.
Leave the heavy lifting to us, so you can focus on what matters most.
Jodi Lanning
Jodi started in the Billboard Industry in 1994 working for a Regional Billboard Company located in Jackson, Michigan. Her career started in sales and through the years she advanced into Management roles as Sales Manager, General Manager, and Divisional President over five states. Jodi has a passion for Outdoor Advertising and a passion for life and her clients.
Media Options
Digital and Programmatic DOOH
With programmatic digital billboards, you’re in the driver’s seat. This dynamic approach allows you to control every aspect of your ad space—from price bidding on available locations to precisely targeting your audience through dayparting, ensuring your message reaches the right people at the right time. Plus, the flexibility to start, pause, or update your ad copy instantly gives you the power to respond to real-time events and make the most of your campaign. Programmatic digital ensures you get the most value out of every impression, exactly when and where you want it.
Detroit Walls
In the heart of Detroit, wallscapes are more than just ads—they’re bold statements that transform cityscapes. Lanning Outdoor offers premium wall advertising spaces in Detroit, helping brands capture the attention of diverse audiences from locals to city visitors. With enormous visibility, these ads wrap entire building sides, delivering iconic, unmissable brand experiences. Top companies like Apple have tapped into the power of Detroit’s wallscapes, knowing that such prominent, artful displays can leave lasting impressions. Whether introducing a new product or strengthening brand awareness, wall ads are a proven way to elevate brand visibility while blending with the vibrant, urban canvas of Detroit.
Gas Station TV
Lanning Outdoor brings your brand to life through Gas Station TV, connecting with consumers at key moments in their day. Our programmatic Gas Station TV offerings allow for strategic ad placement across high-traffic fuel stations, reaching audiences with targeted, impactful messaging. We provide full production capabilities to craft engaging, memorable ads that capture attention at the pump, where viewers are attentive and ready to engage. With Lanning Outdoor’s programmatic Gas Station TV, your brand is part of the journey—creating valuable impressions that resonate long after the fill-up
Mobile Ads
Lanning Outdoor enhances your campaign’s reach with mobile ads, strategically retargeting audiences who visited gas stations or passed by your billboard. Using advanced geofencing, we pinpoint consumers near your ads and serve them engaging mobile content, increasing frequency and reinforcing brand messaging. This mobile approach not only amplifies billboard and Gas Station TV campaigns but also provides measurable insights like click-through rates (CTR) and interaction mapping. By bridging outdoor and mobile, Lanning Outdoor makes it easy to track engagement, measure success, and maximize your campaign’s impact.
Jodi Lanning
With a lifetime dedicated to billboards and out-of-home media, Jodi Lanning brings unmatched expertise in strategic ad placement and campaign planning. Her career is built on deep industry knowledge and a commitment to helping brands reach their audiences with maximum impact. When you work with Jodi, you’re partnering with a professional who knows every angle of out-of-home advertising, from market insights to strategic placement, ensuring your campaign’s success.
Lanning Outdoor
Founder
What Our Clients Say
“Excited to continue collaborating”
Jodi Lanning is truly exceptional! Her knowledge of out-of-home advertising and her strategic insights made our campaign a success. She took the time to understand our goals and delivered a plan that gave us amazing visibility. Working with her was a breeze, and we’re excited to continue collaborating!
— A. Thompson, Marketing Director
“Saw great engagement as a result”
Jodi’s expertise in billboard and out-of-home advertising is unparalleled. From planning to execution, she provided guidance at every step, and our brand saw great engagement as a result. Jodi’s commitment and experience made all the difference in our campaign
Location
Lanning Outdoor is ready to help you make your campaign happen. Don't wait to connect!
Open hours
Monday 8:00 AM - 5:00 PM
Tuesday 8:00 AM - 5:00 PM
Wednesday 8:00 AM - 5:00 PM
Thursday 8:00 AM - 5:00 PM
Friday 8:00 AM - 5:00 PM
Saturday CLOSED
Sunday CLOSED